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One of the things we love the most about doing photoshoots is the chance to meet new creatives and learn about their craft.
Interesting people, doing interesting things. Entering their spaces to find out about the work they're doing.
It's a huge privilege to be let in, and to be able to take you there through the photos too.
We've always enjoyed showing our pieces at work, doing the jobs they were designed for. Whether that be in the drizzly Spring rain of North Wales for Batch No.17, hiding camouflaged in a cafe in Clapton for our Tiger Stripe Mayfly campaign, or in our most recent shoot, worn by makers scattered across the Great British outdoors.
The Utility Jacket Shoot.
In today's newsletter we wanted to tell you a little about the photos in our latest campaign featuring the work of friends old and new, shot by Amelia Pemberton.
For Batch No.23 - made from a British waxed cotton - it felt right to spend time capturing the work of a group of artists and makers whose work is shaped by the outdoors.
From sculpting body parts in Somerset to painting landscapes on Cornish beaches, carving timber shaped by storms, or casting a fly line across cold water.
The tide turning. The wind shifting. The determination and patience to keep making in the very unpredictable British weather.
Their disciplines may be different, but what connects them is a shared relationship with materials, landscape and the quiet persistence of making things slowly.
British waxed cotton has long been trusted by people who spend their days outside, and our Utility Jacket is a practical one. Designed not for perfect conditions, but for getting on with things regardless.
You can find out more about each of the artists featured in our latest campaign below.
CHECK OUT BATCH NO.23
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