Press play on the video below to watch your denim shirt being washed in the laundry.

This wasn't any old wash.  To get the finish just right, we've been working closely with our factory and with the help of an expert denim consultant. During the design and sampling stages of our shirts we noticed a problem early on - there were fade lines that were stronger on the button panel from indigo pooling around buttons and buttonholes. This happens when a shirt is washed button-ed up. When you look closely, you'll start to notice this is a common problem on denim shirts and jackets across the market. Not satisfied with that, we got to work, tinkering with samples until we found a method of washing that gave a characterful but more even finish of washing. The result that worked best was very labour intensive as you'll see in this week's video update. It involved sewing an extra piece of fabric down the centre of the shirt, so it could be washed as an open shirt, later to be un-picked before the finishing stages when buttons are sewn on. If you're wondering why we couldn't just wash the shirts un-buttoned and open, its because washing that way causes some shirts to rip open and become defective - causing waste that we always try and avoid completely. The next stage will be painstakingly unpicking these centre panels, before the final buttons are attached and shirts are finished and pressed later this month, before shipping begins at the very end of July.

Your shirt being sewn

Your shirt being cut

Your denim being woven

 

And for a glimpse of the roll of denim which will be used to make shirt, press play below: